GIS Market Planning Specialist

The GIS Market Planning Specialist functions as a member of the Development team, working with the Market Planning Manager and Lead Market Planning Specialist to optimize operations and growth within assigned markets. This role analyzes drive times and population data to establish efficient delivery areas that support a five-star guest experience. The position also works cross-functionally with Operations, Marketing, Business Intelligence, Franchise Sales and Real Estate teams to provide mapping and data analytics services. Responsibilities include strategic planning maps, cannibalization studies, site analysis, POS database management, and maintaining GIS databases to support market planning and management.

Essential Duties And Responsibilities

• Create, update, and maintain GIS feature classes to ensure optimal resource utilization, including data files for POS systems, KML files for marketing, territory management exhibits, development agreement files, and related materials
• Develop, monitor, and approve delivery area boundaries, delivery service times, and store exclusive radius protection boundaries to prevent territory intrusions
• Work closely with Franchise Sales, Real Estate, Operations, and other departments to identify and pursue opportunities that meet or exceed Development Department goals for franchise agreement signings and unit openings
• Create and provide data to support strategic site selection decisions
• Assist with site package creation for weekly site review meetings
• Assist with white-space analysis and delivery area studies to identify growth potential in traditional and non-traditional markets
• Update online mapping applications to manage Area Representative territory projects and share spatial data across departments
• Perform cannibalization studies to estimate the potential impact of new locations on existing stores
• Create customer location heat maps for targeted marketing initiatives
• Manage multiple projects simultaneously using a logical and efficient approach while meeting strict deadlines
• Complete special projects as assigned

Education and Experience

Required:

• Bachelor’s degree in Geography, Geographic Information Systems, or a related field, or GIS Certification
• 2–3 years of professional experience (retail industry experience preferred but not required)

Knowledge, Skills, And Abilities

• Results-driven with strong attention to detail
• Adaptable with a strong capacity for learning
• Highly self-motivated and proactive
• Able to work independently with minimal supervision
• Strong decision-making and strategic thinking skills
• Solid business acumen with advanced geographic management skills
• Strong interpersonal and relationship-building skills
• Effective verbal and written communication skills, including confident presentation abilities
• Basic knowledge of SQL, Arcade, and Python
• Advanced proficiency with ESRI products, including ArcGIS Pro, ArcGIS Online, Business Analyst, and Experience Builder
• Proficiency with Microsoft Excel, Word, PowerPoint, and Adobe products